Museums replace wall text with QR-linked audio, video and high-res zoom images — especially for rotating exhibits. Dynamic codes mean curators swap content between shows while keeping the same physical label.
Placement tips
- Eye-level labels beside artifacts with 2×2 cm minimum code size
- High contrast codes for gallery lighting conditions
- Landing page with donate CTA and newsletter signup
- Separate codes per gallery zone for popularity analytics
Accessibility
Pair QR with short human-readable URLs for visitors who cannot scan. Offer text-size controls on landing pages and route by language for international tourists using geofence or browser locale.