Beverage
Illustrative scenario — not a verified customer story
18 taprooms, one coaster QR — tap lists that update on release day
Craft brewery group (18 taprooms)
18
Taprooms
1 design
Coaster QRs
48
Releases / year
+26%
Merch scan lift
Challenge
Each new seasonal release meant reprinting coasters and table tents at every taproom. Festival activations used one-off static QRs that expired before the event ended.
Solution
Marketing printed one dynamic QR on coasters chain-wide. Tap lists, event tickets and merch store URLs update from HQ on release day. Geofence routing shows the right taproom menu when guests travel between cities.
Results
- Skipped five coaster reprint runs in the first year (~$14,000 saved).
- Merch store scans from coaster QR rose 26% after linking DTC shop on Fridays.
- Festival promo swaps took under 15 minutes via campaign batch URL update.
“We brew something new every few weeks. Our coasters finally keep up — the QR stays, the beer page changes.”