Legal
Illustrative scenario — not a verified customer story
18 offices, one intake QR — consultation forms that stay current
Regional law firm network (18 offices)
18
Offices
1 design
Lobby QRs
6
Practice updates / year
+27%
Consultation requests
Challenge
Practice area changes and intake form updates required new lobby tent cards at every office. Attorneys shared outdated PDF links on printed materials.
Solution
Marketing printed one dynamic QR on reusable lobby holders network-wide. Consultation forms, document upload portals and practice area pages update from HQ. Password-protected links for sensitive client documents.
Results
- Consultation form submissions via QR rose 27% in the first year.
- Avoided three network-wide lobby reprint cycles.
- Intake routing to the right practice area improved with centralized URL control.
“We add a practice area without reprinting 18 lobbies — the QR stays, the intake page changes.”