Hospitality
Illustrative scenario — not a verified customer story
12 harbors, one dock QR — slip maps and charter bookings that update each season
Marina harbor group (12 locations)
12
Harbors
1 design
Dock QRs
2
Seasons / year
+22%
Charter bookings
Challenge
Each harbor printed new dock boards every season with different slip maps and charter rates. Guest packets linked to outdated harbor policies.
Solution
Operations printed one dynamic QR on dock board templates group-wide. Slip maps, charter booking forms and rate sheets update from HQ on opening day. Geofence routing shows the right harbor map for transient boaters.
Results
- Charter bookings via QR rose 22% in the first season.
- Avoided five group-wide dock board reprint runs.
- Harbor masters compared weekend scan peaks to plan dock staff.
“Opening day we update every harbor map — the dock board QR never comes off the pilings.”