12 locations, one dynamic menu QR — zero reprints in 6 months

Challenge

The group printed new table-tent QR codes every time lunch specials or allergen labels changed. Each reprint cycle cost roughly $120 per location and created inconsistent URLs between branches.

Solution

They bulk-imported 12 menu QRs via CSV, grouped them in one campaign batch, and pointed every code to a single dynamic landing page. Lunch and dinner menus switch automatically with schedule routing. Regional managers review scan peaks in the dashboard each Monday.

Results

• Eliminated four planned reprint runs in six months (~$5,700 saved on print alone).
• Identified two underperforming locations and relocated table tents based on scan heatmaps.
• Rolled out seasonal cocktails by updating URLs — no new stickers ordered.