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Museums

Illustrative scenario — not a verified customer story

Rotating exhibits, permanent QR labels — 40% more gallery engagement

Regional art museum (6 galleries)

6

Galleries

180

Exhibit label QRs

2.4k

Donation scans / quarter

5

Languages

Challenge

Curators reprinted exhibit labels for every rotation — audio guide URLs and donation links broke when shows changed monthly.

Solution

Each gallery zone received a batch of dynamic codes on durable labels. Curators update landing pages with new artist bios, audio and high-res zoom images. Locale routing sends international visitors to translated pages.

Results

  • Gallery engagement scans rose 40% after adding audio and donate CTAs above the fold.
  • Label printing budget dropped ~$3,200 per year.
  • Popular exhibits identified via scan heatmaps informed next season curation.
We swap exhibit content between shows but keep the same physical label on the wall. That alone saved our prep team days each rotation.
Curator of digital experiences