Hospitality
Illustrative scenario — not a verified customer story
15 sites, one entrance QR — audio guides and tickets that update each exhibit season
Museum tour network (15 sites)
15
Sites
1 design
Entrance QRs
3
Exhibit seasons / year
+33%
Mobile tickets
Challenge
Each exhibit season required new entrance boards at every site. Audio guide links on printed signage pointed to retired tours.
Solution
Visitor services printed one dynamic QR on entrance board templates network-wide. Audio guides, mobile tickets and exhibit maps update from HQ on opening day. Geofence routing shows the right site tour for travelers.
Results
- Mobile ticket purchases via QR rose 33% in the first year.
- Avoided six network-wide entrance board reprint runs.
- Site managers compared weekend scan peaks to plan docent staffing.
“New exhibit season we swap the audio guide — the entrance board stays at the gate.”