Nonprofit
Illustrative scenario — not a verified customer story
One gala QR — donation, volunteer and impact pages all year
National health nonprofit
12
Annual galas
1 design
Table tent QRs
6 / year
Campaign swaps
+41%
Donation page CTR
Challenge
Printed gala materials could not be reused for year-end or peer-to-peer campaigns. Each program ordered new table tents, wasting budget and creating donor confusion.
Solution
Development printed one dynamic QR for all table tents and direct-mail inserts. URLs rotate from live auction to year-end giving to volunteer signup. Scan exports feed board reports.
Results
- Donation landing CTR from printed QR rose 41% vs. prior static short links.
- Saved an estimated $18,000 in reprints across six campaign cycles.
- Volunteer signups doubled when the same QR pointed to a mobile form post-gala.
“Donors keep the same program in their hand — we change where it leads when the campaign changes.”