64 locations, booking QRs that never show last season’s promo

Challenge

Each seasonal retail promo required new mirror clings at every station. Stylists shared outdated booking links on business cards when HQ changed the scheduler URL.

Solution

Brand ops deployed one dynamic QR per station zone and reception desk. Booking, retail and review URLs update from HQ. Franchise folders let local managers adjust stylist bios while promos stay locked.

Results

• Online bookings via QR rose 22% in six months after rollout.
• Skipped four chain-wide cling print runs (~$24,000 saved).
• Google review prompts tied to checkout QR improved location ratings on average 0.3 stars.