Healthcare
Illustrative scenario — not a verified customer story
45 communities, one family portal QR — updates without lobby reprints
Senior living operator (45 communities)
45
Communities
1 design
Lobby QRs
9
Portal updates / year
+17%
Activity signups
Challenge
Family handbook and activity calendar changes required new lobby tent cards at every community. Families bookmarked outdated portal links from printed welcome packets.
Solution
Corporate communications issued one dynamic QR per lobby and welcome packet. Family portals, activity signups and community news update centrally. Password-protected links for resident-specific updates.
Results
- Activity signup form completions via QR rose 17% in the first year.
- Avoided five operator-wide lobby reprint cycles.
- Family engagement scores improved with consistent portal access.
“Families scan the same plaque in the lobby. We change what they see when policies or events update.”