Weekly promos on one shelf-talker QR — no reprint between ad cycles

Challenge

Each weekly ad cycle required new shelf talkers and endcap signs at every store. Static QRs on permanent fixtures pointed to expired promos within days.

Solution

Marketing printed one dynamic QR on reusable endcap holders chain-wide. Weekly promo landing pages, digital coupons and loyalty signup URLs update from HQ every Tuesday. Store managers see scan peaks by aisle category.

Results

• Eliminated 11 chain-wide shelf-talker reprint runs in year one.
• Digital coupon redemptions via QR rose 19% after centralizing promo URLs.
• Store managers adopted the same QR on reusable holders — less cardboard waste.